Craft Your Story with Catherine
Science & Technology - Research & Innovation - Impact
My mission
I help you connect with your audiences, including the public, in support of research and innovation.
Molly Seltzer Photography
Services
-
Through comprehensive communications plans, I create tactics that map to outcomes, optimized for entire research centers or specific project launches.
-
From white papers to feature-length stories, I work with researchers and leaders to bring clarity and compelling prose to messages and calls-to-action.
-
With expertise in content architecture, user experience, and digital accessibility, I create sites that meet the moment and convert viewers into supporters.
-
Working with stakeholders including scientists and innovators, I write storyboards and scripts to translate complex ideas into visual stories tailored to audiences.
-
Through engaging content, I ensure that research and innovation stories and messages resonate with intended audiences.
Unsplash
My values:
Depth: Thoughtful, evidence-based
Connection: Making research personal, warm and human
Clarity: Explaining complex discoveries in everyday language
Impact: Showing how discoveries improve our lives through startups and innovation
My story:
I’m a communications and marketing leader with a deep background in explaining complex topics in everyday language, I help people understand the mechanics of research and feel its benefits — in areas such as technology, health care, and innovations.
I have 15 years of experience creating research communications products — websites, magazines, brochures, videos, social media channels, newsletters and outreach campaigns — for two of the nation’s top research universities, Princeton and Cornell.
As a professional journalist prior to joining Princeton, I wrote health and science articles for major publications such as Nature and New Scientist. I am the author of the mass-market environmental lifestyle book, Green Guide Families: The Complete Reference for Eco-Friendly Parents (National Geographic, 2010).
I served as president (2019-21) of URMA, the international society for university research communicators.
AI statement
I use AI to assist with copyediting, audio transcription and responsible fact-checking, recognizing that it is an imperfect and developing tool.
Contact me
Interested in working together? Fill out some info and I will be in touch shortly.